Technical SEO that makes your site easier to trust, rank, and convert.
The best content still struggles if the site has crawl issues, slow pages, duplicate URLs, or a weak technical structure. I'm Rohit Gupta, and because I'm also a developer, I don't just diagnose these problems in a report — I get into the code and fix the underlying issues that stop Google from understanding your site and stop users from staying long enough to convert.
What technical SEO covers
I fix the hidden issues that often keep a website from growing, even when the business is strong.
Technical SEO audit
I review the site architecture, indexation patterns, crawlability, server health, page performance, and structure to find what is actually blocking rankings.
Crawlability and bot access
I make sure Googlebot can reach the pages you want indexed and stops wasting crawl budget on low-value URLs and duplicate routes.
Indexation and coverage fixes
I resolve issues like pages being discovered but not indexed, soft 404s, weak canonical signals, and low-value duplicate content.
Robots.txt and sitemap management
I configure the instructions and URL map so your important pages are discoverable and the site stays clean and indexable.
Canonical and redirect hygiene
I fix redirect loops, chain redirects, and duplicate URL patterns so authority flows to the right pages instead of getting diluted.
JavaScript SEO and rendering review
I check how your modern framework renders important content so Google understands the page instead of seeing a broken or incomplete version.
Core Web Vitals tuning
I optimise LCP, INP, and CLS to improve user experience and keep page speed aligned with modern search expectations — measured with real field data.
Page speed and server performance
I reduce render blocking, improve server response time, compress assets, and streamline performance so pages load faster and convert better.
Mobile-first and responsiveness checks
I make sure the site is optimised for real-world mobile interactions and the way Google now prioritises page experience.
Structured data and schema markup
I add schema where it helps users and search engines understand the business, content, offers, and page context more clearly.
Duplicate content control
I find and fix issues caused by parameterised URLs, variant pages, multiple slugs, and repeated content across the site.
Internal link architecture
I improve the flow of authority and context across the website so important pages get the visibility and credibility they deserve.
Website migration support
I support migrations, re-platforming, and redesigns so rankings are preserved, redirects are correct, and content remains discoverable.
Check your site structure with the SEO analyzer
See the hierarchy, internal linking, and technical structure of your site in a clearer visual way.
Related technical & growth services
Need a technical cleanup before growth accelerates?
I'll find the blockers holding your site back and build a technical roadmap that supports sustainable rankings.
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